Run surveys your customers will actually want to finish.
Simple calls customers after purchases, service interactions, cancellations, and other key moments. It asks approved questions conversationally, probes for detail, and writes structured responses to your system.
Collect the score and the reason behind it.
Trigger surveys from CRM events, control sample groups and timing, and keep contact rules and opt-outs in one place. Simple follows the script without sounding scripted, probes where appropriate, and tags themes for analysis.
Order delivered
Wait 24 hours
Survey call
Reach customers at the right moment
Trigger a call after delivery, support, installation, cancellation, renewal, or another event while the details are still fresh.
Ask consistently, listen naturally
Use fixed wording where methodology requires it, then follow approved probes to clarify what happened and why.
Survey results
Satisfaction 4.2
Write ratings, verbatim feedback, themes, dispositions, and follow-up flags to the systems your teams already use.
Turn feedback into records your team can analyze and act on.
Keep surveys focused without losing useful detail
Let customers answer in conversation while Simple keeps the survey on track and records where they stop.
Capture the reason behind the score
Ask open-ended questions and store the explanation behind each score.
Remove manual calling and transcription
Launch calls, record answers, code outcomes, and update each customer record without manual data entry.
Run the same instrument across a full cohort
Apply the same questions, branching, timing, and follow-up rules across every segment you choose.
Frequently asked questions
Can Simple follow a fixed research methodology?
Yes. Required wording, answer options, sample rules, timing, branching, and approved probes are configured before launch. Simple keeps the instrument consistent while letting respondents answer naturally, then stores structured fields and verbatim feedback.
What happens when a respondent gives an unexpected answer?
Simple can ask an approved clarifying question, record the answer verbatim, flag the response for review, or end the survey according to your methodology. It does not improvise outside the rules you set.
Which systems can Simple connect to?
Simple connects to CRMs, calendars, order and billing systems, help desks, data warehouses, and phone platforms through native integrations and APIs. During scoping, the launch team maps each read, write, and authentication step your workflow needs.
What determines the time to launch?
Timing depends on workflow complexity, integrations, policy review, and testing. The launch team maps call reasons and exceptions, connects the required systems, tests with your team, and expands only after the first workflow meets agreed quality targets.
How does Simple protect customer data?
Simple maintains SOC 2 Type II certification and supports HIPAA-compliant deployments. Conversations and transcripts are encrypted, PII redaction is available, and your team controls access, retention, and workflow permissions.
Design a survey process your research team can run with.
